Ford said it remains the second best-selling EV brand in the US behind Tesla, but is it really? Ford was topped by GM in Q3 electric vehicle sales as the race intensifies into the end of the year.
Ford topped by GM in Q3 electric vehicle sales in the US
On Monday, GM announced that EV sales surged 60% in the third quarter. However, Ford says it remains America’s number two EV brand in 2024.
Ford released its Q3 sales numbers on Tuesday, showing a 12% increase in EV sales year-over-year.
Ford sold 23,509 electric vehicles in the third quarter, slightly less than the 23,957 sold in Q2 but still up from the 20,962 sold last year.
The company sold 13,392 Mach-E models last quarter, down 9.8% from Q3 2023. Ford’s electric F-150 Lightning pickup saw higher demand, with sales up 104.5% to 7,162.
Ford’s E-Transit remains America’s best-selling electric van. With another 2,955 units sold in the third quarter, E-Transit sales reached 9,256 through September, up 67% YOY.
With 32,095 EVs sold over the last three months, rival GM outpaced Ford. Several new all-electric GM models, including Chevy’s Equinox, Blazer, and Silverado EVs, are hitting the market. The strong Q3 performance pushed GM’s share of the US EV market to 9.5%. That’s up from 7.1% in Q2.
Despite this, Ford said it remained on top through the first nine months of 2024. Through September, Ford’s EV sales reached 67,689 in the US.
According to sales data, GM is actually number two in the US EV market, with 70,450 electric models sold in 2024.
To boost sales, Ford introduced a new “Ford Power Promise” program. Starting October 1, 2024, Ford is giving all new EV buyers a free home charger and covering the cost of standard installation. According to Ford, most buyers don’t realize the true benefits of driving an electric car, like home charging. The program is designed to convert potential buyers who are on the fence about going electric.
Electrek’s Take
With six electric vehicles on the market (not including the Brightdrop van and Chevy Bolt EV/EUV), it’s no wonder GM is outpacing Ford.
GM’s “EV for everyone” strategy is finally coming together with an electric car rolling out in high-demand segments.
Despite talk of an “EV slowdown” in the US, GM and others are proving there is demand if you offer the right model at an affordable cost.
For this reason, Ford is doubling down on smaller, more affordable EVs. The company has a team out in California developing a low-cost platform for future electric models.
The first will be a new electric pickup, due out in 2027. Ford also canceled plans to launch its three-row electric SUV as it shifts focus to smaller models.